Early Logo
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The logo is a symbol of a person seeking help with out-stretched arms, reflecting the needs of the less advantaged.
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The semi-circles signify the rising sun which are also the rays of hope for the less advantaged.
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The colours red and orange are used to reinforce the theme of optimism and highlight the positive aspects of Community Chest.
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Current Logo
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In use since April 2002, this logo is adapted after our early logo. Instead of multiple arcs, the new logo now features a single arc which symbolises the unity of our community in lending a helping hand to the less advantaged.
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The image with the inclined head symbolises human values such as dignity, determination and commitment.
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The uplifting arm embodies the message "It's in your hands".
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A vibrant orange hue reinforces optimism and positivism.
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A font simulating handwriting reiterates the dynamism as well as a personal touch.
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In 2009, a square orange background was added to enhance the values embodied in the logo. The square background signifies the professional and objective management of resources to fulfill the needs of the community. This branding update was made possible by Grey Group.
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